Sans Superellipse Hodup 13 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Acumin' by Adobe, 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Vito' by Dots&Stripes Type, 'PG Gothique' by Paulo Goode, 'Dark Sport' by Sentavio, and 'Hibbed' by VladB (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, modern, punchy, playful, impact, approachability, modernity, clarity, rounded, blocky, compact, robust, clean.
A heavy, rounded sans with a superelliptical construction: curves feel squared-off and corners are broadly radiused, giving bowls and counters a soft-rectangular look. Strokes are consistently thick with minimal modulation, and joins are sturdy, producing a dense, poster-ready texture. Uppercase forms are wide and stable with simple geometry, while lowercase shows a large x-height and compact ascenders/descenders for strong presence on the line. Terminals are mostly blunt and horizontal/vertical, and spacing appears slightly tight, reinforcing a solid, “packed” rhythm in text. Numerals share the same rounded-rectangle logic, with large interiors and clear, bold silhouettes.
Best suited to short, high-impact settings such as headlines, titles, posters, and signage where its mass and rounded geometry can be a defining visual element. It also works well for bold packaging and brand marks that want a friendly, modern presence; for longer passages, it will perform better at generous sizes and with comfortable tracking.
The font reads as upbeat and approachable while still feeling assertive. Its rounded, cushiony shapes soften the impact of the heavy weight, creating a contemporary tone that suits energetic, friendly branding rather than formal or delicate settings.
The design appears intended to deliver maximum impact with a softened, geometric voice—combining stout stroke weight with rounded-rectangle curves to achieve a modern, approachable display look that remains highly legible at a glance.
Round letters like C, G, O, and Q emphasize the squarish curve profile, and the overall color stays even across mixed-case text. The strong, simplified shapes prioritize immediate recognition over fine detail, with counters kept open enough to hold up at display sizes.