Sans Superellipse Hogud 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'News Gothic EF' by Elsner+Flake, 'News Gothic No. 2' by Linotype, 'PF Das Grotesk Pro' by Parachute, 'PG Gothique' by Paulo Goode, 'Core Sans E' by S-Core, 'NeoGram' by The Northern Block, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, approachability, clarity, modernity, rounded corners, soft terminals, compact counters, heavy color, blocky forms.
A heavy, geometric sans with squared-off, superelliptical rounding throughout. Strokes are broad and even, with mostly flat terminals and gently softened corners that keep the shapes from feeling sharp. Round letters like O and C read as rounded rectangles, while counters are compact and clean, producing a dense, dark typographic color. Lowercase forms are sturdy and simplified, with single-storey a and g and short, robust shoulders, emphasizing clarity and impact over delicacy.
This font excels in large sizes where its dense weight and rounded-rect geometry can deliver immediate impact—headlines, posters, and brand marks in particular. It also performs well in packaging and wayfinding-style signage where sturdy shapes and simplified forms help maintain legibility at a glance.
The overall tone is bold and approachable, combining a no-nonsense, utilitarian presence with a soft, contemporary friendliness from the rounded geometry. It feels assertive and attention-grabbing without becoming aggressive, making it well-suited to upbeat, modern branding voices.
The design appears intended to provide a modern, high-impact sans that feels both sturdy and approachable by blending heavy stroke weight with softened, superelliptical outlines. The simplified, consistent geometry suggests a focus on strong visual branding and clear display typography.
Capitals are wide and stable with strong verticals, while joins and diagonals stay crisp but softened at the corners. Numerals follow the same blocky, rounded-rectangle logic, giving figures a consistent, signage-like solidity.