Sans Normal Lomid 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Core Sans A', 'Core Sans AR', and 'Core Sans E' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, impact, momentum, clarity, modernity, promotion, oblique, geometric, rounded, compact, soft corners.
A heavy oblique sans with a compact, forward-leaning stance and rounded geometric construction. Strokes are thick and consistent, with smooth curves and blunt terminals that keep the silhouettes clean and sturdy. Counters tend to be tight and the joins are robust, producing dense, high-impact word shapes; the overall rhythm is steady and slightly condensed in feel due to the mass and slant. Numerals and capitals read clearly at a glance, with simplified forms that favor bold, uniform presence over fine detail.
Best suited to short, high-impact applications such as headlines, posters, campaign graphics, and bold brand signatures. It can work well for sports and performance-themed design, product packaging, and UI moments that need strong emphasis (labels, banners, calls to action). For longer text, it will perform better at larger sizes with comfortable spacing to maintain clarity.
The overall tone is confident and kinetic, with a strong “in motion” impression from the consistent slant and dense weight. It feels sporty and contemporary—more suited to attention-grabbing statements than quiet, literary setting. The rounded geometry adds a friendly edge, but the primary impression remains forceful and emphatic.
The design appears intended to deliver maximum impact with a fast, forward-leaning voice—combining geometric simplicity with a heavy, compact texture for immediate visibility. It prioritizes bold presence and modern clarity, aiming for a sporty, promotional feel that holds up in large-scale display use.
The oblique angle is prominent enough to create momentum in long lines, while the heavy weight can close up interior space in smaller sizes. The simple, geometric shapes keep forms recognizable, but the dense texture benefits from generous tracking and open line spacing when used in paragraphs.