Sans Normal Dudir 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, airy, technical, clarity, versatility, neutrality, modernity, efficiency, open apertures, rounded terminals, geometric, monoline, crisp.
This typeface presents clean, monolinear letterforms with a broadly geometric construction and gently rounded curves. Strokes are light and even, with smooth circular bowls and a restrained, consistent modulation between straight stems and arcs. Proportions feel spacious, with generous counters and open apertures that keep shapes from closing up, while uppercase forms read as simple, architected outlines with crisp joins. Lowercase follows the same rational skeleton, pairing round, single-storey forms (notably in a and g) with straightforward verticals and minimal detailing for a calm, consistent rhythm.
It suits interface typography, product and corporate branding, and signage where clarity and a contemporary feel are needed. The open counters and even stroke color also make it a solid choice for editorial subheads, presentations, and short-to-medium text blocks that benefit from a clean, unobtrusive sans.
The overall tone is modern and neutral, with an airy clarity that feels efficient rather than expressive. Its geometry and restraint suggest a contemporary, system-like voice—clean, unobtrusive, and confident in informational settings.
The design appears intended as a versatile geometric sans focused on clarity, consistency, and a modern rhythm. It prioritizes simple construction, open forms, and minimal idiosyncrasies to work reliably across a wide range of everyday communication contexts.
Numerals follow the same geometric logic, with open, readable forms and smooth curves (especially in 2, 3, and 9) that maintain a consistent visual color alongside letters. The Q’s short tail and the compact, rounded punctuation in the sample text reinforce a controlled, minimal aesthetic.