Sans Normal Lynem 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, 'Murs Gothic' by Kobuzan, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, 'Kommon Grotesk' by TypeK, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, energetic, modern, punchy, impact, motion, bold branding, headline clarity, modern utility, oblique, heavy, rounded, blocky, compact.
A heavy, obliqued sans with broad proportions and rounded-rectangular construction. Strokes are thick and even, with minimal modulation, producing strong, dark silhouettes. Curves (C, G, O, S) are smooth and full, while joins and terminals stay clean and fairly blunt, giving the design a sturdy, engineered feel. The lowercase is compact with sturdy bowls and short ascenders/descenders; counters are kept open enough to remain readable at display sizes. Numerals are similarly weighty and uniform, with simple, high-impact shapes.
Best suited to short, high-visibility text such as headlines, posters, event graphics, sports and fitness branding, packaging callouts, and promotional banners. It can also work for large-format signage where bold, immediate legibility is needed, but it is less suited to long-form reading due to its heavy color and strong slant.
The overall tone is loud, fast, and confident—more about impact than subtlety. The forward slant and broad stance suggest motion and urgency, giving it a sporty, promotional voice that feels contemporary and attention-seeking.
The design appears intended to deliver maximum presence with a clean, no-frills sans structure, pairing a consistent oblique slant with broad, rounded forms to create a sense of speed and modern strength.
Spacing appears generous enough for headline settings, helping prevent the dense weight from clogging up when set in words. The oblique angle is consistent across uppercase, lowercase, and figures, reinforcing a cohesive, forward-leaning rhythm.