Sans Normal Maded 12 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Dexa Pro' by Artegra, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, energetic, modern, impact, speed, attention, display, brand voice, slanted, heavyweight, rounded, compact counters, blocky.
A heavy, right-slanted sans with broad, rounded forms and tightly contained counters. Strokes are thick and consistent, with smoothly curved joins and softened corners that keep the texture cohesive at large sizes. The letterforms feel compact inside their wide silhouettes, with short apertures and generous ink coverage that creates a strong, poster-like rhythm. Numerals and capitals share the same sturdy, forward-leaning construction, reading as a unified, high-impact set.
This font is well suited to headlines, posters, and bold brand moments where immediate impact matters. It also fits sports and action-themed graphics, packaging callouts, and promotional typography that needs to feel fast and confident. For longer passages, it works best as short bursts of text with adjusted spacing.
The overall tone is assertive and kinetic, with an athletic, action-oriented feel driven by the slant and mass. Its dense shapes and rounded edges project confidence and friendliness at the same time, making it feel loud without becoming harsh.
The design appears intended to deliver maximum visual impact with a streamlined, contemporary sans voice—combining a strong, wide stance with a consistent italic lean to suggest speed and momentum. Rounded construction and uniform heaviness aim for approachable boldness rather than sharp aggression.
Spacing appears built for display use: sidebearings look relatively tight and the heavy weight closes up internal space, so the face benefits from larger sizes and careful tracking in longer lines. The slant is consistent across upper- and lowercase, giving continuous forward motion in headlines and short statements.